Theo Lane
Fewer pieces, more outfits. Looks that go from the office to the weekend.Outfits of the week
Tap a photo: every piece of the outfit is listed in the Instagram post.
Wardrobe basics
Pieces that go with everything. These first, trends later.
Size guide
My measurements, so you can compare with yours:
Which shirt size should I get?
The shoulder seam should sit right on the edge of your shoulder. Measure your chest and allow 8–10 cm on top of it when you read the size chart; a little less for slim fits.
How long should trousers be?
Chinos and jeans should just touch the top of your shoe or stop at the ankle. If they are too long, a tailor can take them up for a small one-off cost.
It runs small. What now?
Check my note under each product. Where I say "runs small", I suggest going one size up.
Where does the discount code work?
On the category and dates shown next to the code. I take expired codes off the list.
Before THEO15 ends
Sample template: the person, codes, measurements and prices are placeholders; no brands shown.